Telecommunication Storefronts
Telecommunication Storefronts
An inviting telecom experience
This client tasked us with creating an entirely new store design complete with fixtures and furniture. As a major telecommunications provider, their main products in store are phones, phone accessories, tablets, and internet-of-things devices.
The project involved designing, building, and installing a new line of fixtures to promote the main sales categories of mobile devices/accessories, internet of things or “connected home” and a few other fixtures to heighten the in-store experience. All new fixtures must be compatible across all locations and be ready to install into any storefront without redesign.
The Challenge:
Inviting, Scalable Storefront
Our challenge was to create a unique storefront that evoked a calming, homelike feeling as a departure from the usual telecom storefront. The design should also delineate major product categories, guide the user from entry to checkout, and be deployable across multiple locations
Solution
Warm wood tones and a pumice-white create soft but modern environment. Strong Geometry and lighting accents maintain the expectation of technical expertise from a telecommunications store. Lighting accents were designed to fit brand colors and invite engagement from a passerby.
Wayfinding
Vertical lines and material breaks divide product categories. Horizontal lines and colored accent lights guide the shopper through the store using the "invariant right" as a starting direction
Modular and Scalable
The storefront is broken up into distinct fixtures that can be installed in multiple configurations across any footprint which maintains brand identity across locations.
Fixture Package
Designed and engineered, ready for manufacture and install
Locations
Interior Layout Renderings
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